McDonald's In The Line Up Contest

McDONALD'S® IN THE LINE UP® WITH THE TORONTO MAPLE LEAFS™ CONTEST

(the "Contest")

OFFICIAL RULES

NO PURCHASE NECESSARY

By participating in the Contest, each participant unconditionally accepts and agrees to comply with and abide by a) these Official Rules, and b) the decisions of McDonald's Restaurants of Canada Limited and the Official Contest Redemption Centre (the "Redemption Centre"), which shall be final and binding with respect to all aspects of the Contest.

In these Official Rules, a) the term "the Sponsor" refers to McDonald's Restaurants of Canada Limited and, where the context permits or requires, any representative or representatives of McDonald's Restaurants of Canada Limited, and b) "Prize" means a Prize (described under the heading "Prizes" below) which is available to be won in the Contest.

CONTEST PERIOD

The Contest begins at 12:00:01 a.m. Eastern Daylight Time ("EDT") on September 22, 2008 and closes at 11:59:59 p.m. Eastern Standard Time ("EST") on March 16th, 2009 (the "Contest Period").

ELIGIBILITY

Subject to the provisions of these Official Rules, this Contest is open to any resident of Ontario [except any resident of Stormont, Dundas and Glengarry United Counties, Prescott and Russell United Counties, the Municipality of Ottawa/Carleton, Leeds and Grenville United Counties, Lanark County, Frontenac County, Lennox and Addington County, or Renfrew County] who has reached the age of majority in the Province of Ontario and who is the parent or legal guardian of a child (a "Child") who a) is between the ages of 7 and 12 years as of October 9th, 2008 b) is registered by October 9, 2008, or during the period October 9, 2008 to March 16th , 2009, with and will play in the Canadian 2008-2009 hockey season with, an ice hockey team whose association and/or branch is a member of Hockey Canada, and c) is able to ice skate in a reasonably competent manner as determined by the Sponsor in the Sponsor's sole discretion.

The Contest is NOT open to the following persons:

Any person who, at any time on or after July 1, 2008, was or is a director, officer, employee, agent or franchisee of McDonald's Restaurants of Canada Limited, McDonald's USA, LLC, the National Hockey League, the National Hockey League Players' Association, Maple Leaf Sports & Entertainment Ltd. ("Maple Leaf Sports") or of any division, parent, subsidiary, affiliated company, service agency, or independent contractor of any of the above organizations;
Individuals engaged in the development, production or distribution of materials associated with this Contest, or in the prize supply for this Contest; and
Persons who are or purport to be immediate family members (defined as spouse or biological or step- mother, father, sister, brother, daughter, son or dependent for Canadian federal income tax purposes) of any person in any of the preceding categories, regardless of where they live, or who reside in the same household, whether related or not, as any person in any of the preceding categories.
Individuals who have previously won and participated the McDonald's In the Line Up contest in previous contest with the Toronto Maple Leafs.

In these Official Rules, a person who is eligible to enter the Contest is called an "eligible entrant".

HOW TO ENTER THE CONTEST

No eligible entrant is permitted to submit more than one Entry (as defined below) into the Contest, per Child, per unique email address during the Contest Period

Subject to these Official Rules, an eligible entrant can enter the Contest by visiting www.mapleleafs.com/mcdonaldsinthelineup (the "Website") and entering all required information on the Website's registration page. In these Official Rules an entry which is entered into the Contest by an eligible entrant, which contains all the required information, and which, in all other respects, complies with all of the provisions of these Official Rules, is referred to as an "Entry".

Note respecting Website Access: In order to log-on to the Website, eligible entrants will need access to the Internet. If an eligible entrant does not have immediate Internet access, the eligible entrant may choose to inquire in his/her locality about where and how that access can be obtained. The Sponsor understands that many public libraries in Canada do offer Internet access on terms adopted by each such library facility.

Important Note: No Prize will be awarded to an eligible entrant in respect of an Entry which he/she submits to the Sponsor which does not comply in full with the provisions of these Official Rules, or which is received by the Sponsor outside the Contest Period, or which does not contain all of the required information, or which is not an original Entry (entries sent by any mass transmission will not be accepted), or which contains information in addition to the required information, or which contains the names of more than one person.

THE RANDOM SELECTION AND CHANCES OF WINNING A PRIZE

On or about each of the dates for selection as set out below (each a "Draw Date"), the Sponsor will conduct random selections by electronic means from all Entries submitted by eligible entrants, in accordance with these Official Rules, up to the entry cut-off date and time (each, a "Cut-off Date") which is applicable to each Draw Date. The Cut-off Dates are as indicated in the list below. The eight (8) planned Draw Dates, the Cut-off Date applicable to each such Draw Date, and the numbers of Prizes available to be won related to each Draw Date, are:

Draw Date: October 6, 2008:	3 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EDT) October 5, 2008
Draw Date: October 17, 2008:	5 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EDT) October 16, 2008
Draw Date: November 7, 2008:	4 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EDT) November 6, 2008
Draw Date: November 28, 2008:	5 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EST) November 27, 2008
Draw Date: December 19, 2008:	6 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EST) December 18, 2008
Draw Date: January 16, 2009:	6 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EST) January 15, 2009
Draw Date: February 13, 2009:	6 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EST) February 12, 2009
Draw Date: March 6, 2009:	6 Prizes are available to be won: Cut-off Date: 11:59:59 p.m. (EST) March 5, 2009

All eligible entries will be carried forward to the next draw date until either the contest closes or they are randomly selected a winner.

On or about each Draw Date, the Sponsor will use electronic means to select, at random from all Entries submitted by eligible entrants up to the applicable Cut-off Date, a number of Entries corresponding to the number of Prizes (as set out above) which are available to be won related to each such Draw Date. Each Entry which is selected as just described is called a "Potential Winning Entry". On or about each Draw Date, the Sponsor also will select by electronic means, at random from all Entries submitted by eligible entrants up to the applicable Cut-off Date, two (2) back-up Entries (each, a "Back-up Entry") per Potential Winning Entry selected on the applicable Draw Date. Each eligible entrant who submitted a Potential Winning Entry, or a Back-up Entry, as the case may be, is called a "Potential Winner" in these Official Rules.

The chances of winning a Prize on a particular Draw Date will depend upon the number of Entries which have been received by the Sponsor from eligible entrants up to the Cut-off Date which is applicable to that Draw Date.

NOTIFICATION OF POTENTIAL PRIZE WINNERS & VERIFICATION

Commencing approximately two (2) business days after each Draw Date, the Sponsor will attempt to notify each Potential Winner who submitted a Potential Winning Entry which was selected on the applicable Draw Date by placing up to three (3) telephone calls to each such Potential Winner at the daytime telephone number the Potential Winner included in his/her Potential Winning Entry. If the Sponsor is able to actually speak to a Potential Winner from an applicable Draw Date, the Sponsor will inform that Potential Winner that his/her Entry is a Potential Winning Entry. If the Sponsor is unable to actually speak to any such Potential Winner, the Sponsor will leave a voice mail message (if possible) at the daytime phone number the Potential Winner included in his/her Potential Winning Entry and the Potential Winner must reply to the phone message within twenty-four (24) hours from the time the voice mail message was left by the Sponsor.

If a Potential Winner does not reply to the voice mail message within twenty-four (24) hours from the time the message was left by the Sponsor, that Potential Winner forfeits any claim to a Prize, the Sponsor will have no further obligation to that Potential Winner in respect of the Contest or that Prize, and the Sponsor will proceed to attempt to contact the Potential Winner who submitted the first Back-up Entry which was selected by the Sponsor on the applicable Draw Date. The Sponsor will attempt to notify that eligible entrant in the same manner and on the same conditions described above. The Sponsor will repeat this notification process, on the same conditions, until the Sponsor has actually contacted a Potential Winner or, if such is the case, until there are no more Potential Winners in which case the applicable Prize will be forfeited and will not be awarded in the Contest.

If the Sponsor successfully contacts a Potential Winner in the manner and upon the conditions set out above, subject to the provisions of these Official Rules, the Sponsor will send a redemption package (the "Redemption Package") by e-mail (the "E-mail") to the attention of that Potential Winner at the e-mail address which he/she has used to enter the Contest. The Redemption Package will consist of a declaration, publicity consent, and release form (the "Declaration and Release") which also contains the required skill-testing question. The Potential Winner must print out, complete legibly, and sign, the Declaration and Release (including correctly answering, without electronic, mechanical or other assistance, the skill-testing question which appears on the Declaration and Release), and transmit by facsimile a copy of the completed and signed Declaration and Release to the Sponsor no later than forty-eight (48) hours after the Sponsor sends the E-mail to the Potential Winner, for receipt by the Sponsor no later than 5 p.m. EST on the date specified by the Sponsor in the E-mail. The Potential Winner also must send, by registered mail to the Sponsor at the address set out in the Redemption Package [postal insurance is recommended] the original completed and signed Declaration and Release within three (3) business days of the E-mail being sent by the Sponsor to the Potential Winner, for receipt by the Sponsor no later than 5 p.m. EST on the date specified by the Sponsor in the E-mail. If a Potential Winner fails to send the completed Declaration and Release referred to above by facsimile within the 48-hour period stipulated above for receipt by the Sponsor as stipulated above, or if a Potential Winner fails to send the registered mailing referred to above within the 3-day period stipulated above, or if the Sponsor does not receive the faxed materials referred to above by 5 p.m. (EST) on the date specified by the Sponsor in the E-mail, or, in the case of the original completed and signed Declaration and Release, by 5 p.m. (EST) on the date specified by the Sponsor in the E-mail, as the case may be, then the Sponsor will have no further obligation to that Potential Winner in respect of the Contest or the Prize to which that Potential Winner may be entitled, and that Prize will be forfeited and will not be awarded in the Contest. If a Potential Winner refuses to answer, or fails to correctly answer, the skill-testing question on the Declaration and Release, then the Sponsor will have no further obligation to that Potential Winner in respect of the Contest or the Prize to which that Potential Winner may be entitled, and that Prize will be forfeited and will not be awarded in the Contest.

PRIZES

There is a total of forty-one (41) Prizes available to be won at the outset of the Contest. The number of Prizes available to be won will diminish as Prizes are awarded in the course of the Contest. Entrants are only eligible to win one (1) prize. A person who is awarded a Prize is called a "Winner" in these Official Rules.

Each Prize consists of two (2) tickets (the "Tickets") to a 2008/09 regular season Toronto Maple Leafs home game as designated by the Sponsor (the "designated game") in the upper bowl (purples) section of the Air Canada Centre as determined by the Sponsor in its sole discretion, as well as the opportunity for the Winner's Child to join the Toronto Maple Leafs' starting line up on the blue line for the performance of the national anthem(s) in connection with the designated game. The approximate value of each Prize is $250 CDN. The Tickets may only be utilized by the winner and the child.

NOT INCLUDED IN A PRIZE: A Prize does not include: the cost of return travel by a Winner and his/her Child to the Air Canada Centre, gasoline costs, car rental or rentals, personal and miscellaneous expenses of any kind for a Winner and/or his/her Child, expenses for any kind of personal, medical, health, or hospital insurance, gratuities, communication charges, meals, beverages (including alcoholic beverages), and any fees or other costs or expenses not expressly included in the Prize description above.

Further, the Prize does not include the cost of any relevant or required ice hockey equipment (the "Hockey Equipment"), including without limitation a Child's hockey skates, CSA-approved helmet and face mask with all required straps and fixtures, mouth guard, neck guard, shoulder pads, elbow pads, hockey pants, jock or jill, shin pads, hockey gloves, and hockey stick, and any other equipment which, in the sole opinion of the Sponsor, is or may be required for a Child to participate in any activity at the designated game related to the Prize. Each Prize Winner is entirely and solely responsible for obtaining and bringing all such equipment [and any costs related thereto] to the designated game.

LIMITS OF RESPONSIBILITY: By accepting the Prize, each Winner and his/her Child acknowledge that the Prize is being supplied by or through the Sponsor which has the right in its sole discretion to substitute a Prize, or any part or parts thereof, of equal or greater value, and acknowledge that the Prize is not subject to the Sponsor's control. Winner and his/her Child further agree that the Sponsor is not liable to them or to their heirs and assigns for death, personal injury, property damage, or any other loss that may occur: 1) due to any act or omission of the supplier of a Prize, or of any part or parts thereof, or 2) by reason of any other event over which the Sponsor has no control.

CANCELLATION POLICY: No Prize is transferable, convertible to cash in whole or part, or has any cash value, and no Prize is refundable and, other than at the Sponsor's sole discretion, there shall be no substitution, for the whole or any part or parts of a Prize, whether for date, or otherwise.

GENERAL

Note: The Sponsor will direct each Child as to which Hockey Equipment the Child must bring to and wear at the designated game in order to participate in any activity related to the Prize, including, without limitation, any Hockey Equipment which the Sponsor in its sole discretion determines must be worn by the Child in joining the Toronto Maple Leafs starting line up on-ice for the performance of the national anthem(s) at the designated game. The Sponsor will provide a hockey or other jersey for the Child to wear in that regard. Each Winner agrees that he/she will cause his/her Child to follow promptly, and fully comply with, all of the Sponsor's directions and requirements in connection with any and all aspects of the Child's participation in the Prize or in any Prize-related activity.

GENERAL: All Entries become the sole property of the Sponsor. The Contest is subject to all applicable federal, Provincial, and local laws and regulations. The Sponsor will not enter into any correspondence or other communication with any eligible entrant who is not a Potential Winner. Any attempt by any person to tamper with the Entry process, to interfere with the proper administration and enforcement of these Official Rules and/or the Contest, to deliberately damage any website, or to undermine the administration, security or legitimate operation of the Contest, is a violation of law, and the Sponsor reserves the right to seek damages and/or other relief from all persons responsible for such acts to the fullest extent permitted by law, which may include banning or disqualifying eligible entrants from this and future contests and competitions of the Sponsor.

PUBLICITY CONSENT: Every Potential Winner hereby grants to the Sponsor, and to Maple Leaf Sports, and each of their respective franchisees, parent, subsidiaries, affiliates, local corporate and non-corporate advertising cooperatives, advertising agencies, representatives and agents (collectively, the "Contest Parties") the unlimited right (but not the obligation) to publish or use, without payment or other compensation and without notice, consent or approval, his/her (and/or his/her Child's) name, photograph or likeness, address (city/town and Province), voice, and the whole or part of any statement or statements he/she (and/or his/her Child) has made or makes about the Contest, a Prize, any part of a Prize, or any Prize-related activity, in any publicity, or program or advertising, without geographic limit and in perpetuity, in any medium now known or hereafter devised (including the Internet), and hereby consents without limitation to any such publication or use without further notice, consent, approval or compensation.

PRIVACY CONSENT

By entering the Contest, eligible entrants consent to the collection and use of their personal information by the Sponsor and Maple Leaf Sports upon and subject to, in the case of the Sponsor, the terms and provisions of the Sponsor's privacy policy linked on the Website and posted at www.mcdonalds.ca and, in the case of Maple Leaf Sports, the terms and provisions of Maple Leaf Sports' privacy policy linked on the Website.

LIABILITY RELEASE

Every Potential Winner, on behalf of himself/herself and his/her Child hereby (a) releases and holds harmless each of the Contest Parties and each of their respective directors, officers, employees, parent companies, subsidiaries, affiliates, franchisees, suppliers, representatives and agents from any and all liability for injuries, loss or damage of any kind to any person or persons, including death or personal or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of any Prize or any part of any Prize, participation in the Contest, or participation in any Prize-related activity; and (b) agrees to fully indemnify each of the Contest Parties and each of their respective directors, officers, employees, parent companies, subsidiaries, affiliates, franchisees, local corporate and non-corporate advertising cooperatives, advertising agencies, representatives and agents from any and all claims on the part of any third party or parties related in any way and for any reason to the Contest or to a Prize including, without limitation, any claim relating to death, personal or property damage or injury.

LIABILITY DISCLAIMERS

The Sponsor and the Contest Parties assume no responsibility for: any Entry (or Prize) which is lost, stolen, late or delayed for any reason, damaged, or misdirected; for the failure, interruption, technical malfunction or delay of any e-mail or other communication to be received, for any reason; for any incorrect or inaccurate information, whether caused by the Website, by users or by equipment or programming errors associated with or utilized in the Contest; for any technical or human error which may occur in the processing of any Entry or Entries in the Contest; for problems with the function of any website or website feature, howsoever caused; for the malfunction of, or damage caused to, any telephone network or lines, computer equipment, voice mail system or machine, data or software, online systems, servers or access providers; for any functionality lost due to not having cookies enabled; for traffic congestion on the Internet; for the security or privacy of information transmitted via computer networks or telephone systems; or, for breaches of privacy due to interference by third party computer "hackers" or for any damage caused to or incurred by any eligible entrant or any other person by reason of any such event or occurrence.

FORCE MAJEURE: Subject to any governmental approval which may be required, the Sponsor reserves the right, without prior notice and at any time, to terminate the Contest, in whole or in part, or to modify, suspend or extend the Contest in any way, if it determines, in its sole discretion, that the Contest is impaired or corrupted or that fraud or technical problems, failures or malfunctions (including, without limitation, computer viruses, glitches, or printing or production errors) have destroyed or severely undermined the proper play, integrity, and/or feasibility of the Contest. In the event the Sponsor determines in its sole discretion that it is prevented from continuing with the Contest as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic or health hazard or crisis, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, Provincial, or local government law, order, or regulation, public health crisis (e.g. SARS), the order of any court or jurisdiction, or by any other cause not reasonably within the Sponsor's control (each a "Force Majeure event"), then subject to any governmental approval which may be required, the Sponsor shall have the right to modify, suspend, extend or terminate the Contest. If the Contest is terminated, in whole or in part, before the designated end date, the Sponsor will select Winners (or the remaining Winners, as the case may be) in a random drawing from all eligible, non-suspect Entries received as of the date of the Force Majeure event. Only the type and quantity of Prizes described in these Official Rules will be awarded.

INVALIDITY: The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Headings and captions are used in these Official Rules solely for ease of reference, and shall not be deemed to affect in any manner the meaning or intent of these Official Rules or any provision hereof. These Official Rules cannot be modified or amended in any way except in writing by a duly authorized representative of the Sponsor. Employees of the Sponsor, or of any of its franchisees, are not authorized to modify, amend or waive these Official Rules.

GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations as between any person and/or eligible entrant and the Sponsor in connection with the Contest shall be governed by and construed and interpreted in accordance with the internal laws of the Province of Ontario, Canada, including the procedural provisions of those laws, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction's laws. Each of the Sponsor and all eligible entrants hereby attorn to the jurisdiction of the courts of that Province, sitting in the City of Toronto, Ontario, in respect of the determination of any matter, issue or dispute arising under or in respect of these Official Rules and/or the Contest and agree that any such determination shall be brought solely and exclusively before such courts.

OFFICIAL RULES: These Official Rules will be posted online during the Contest Period at www.mapleleafs.com/mcdonaldsinthelineup and linked via the Website.

NHL is a registered trademark and the NHL Shield and the NHL All Star logo are trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. ©NHL 2007. All Rights Reserved.

© National Hockey League Players' Association, NHLPA and the NHLPA logo are trademarks of the National Hockey League Players' Association and are used, under license by McDonald's Restaurants of Canada Limited